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Gregg Wasiak
Gregg Wasiak
Director at Concept Farm
New York, United States
Düzelt
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BaşlıkLilian (Romance)
Haftanın
Kampanya Authentic Aruba
Reklamcı Hewlett Packard Enterprise
Marka Aruba
İlk Yayınlanma Tarihi 2018 / 9
Sektör Destinations (Countries & Places)
hikaye Created by independent agency Concept Farm, the “Authentic Aruba” campaign launches and highlights one of the destinations’ strongest reasons for visiting – its warm and sunny people. The integrated campaign features dozens of Arubans, making a human connection between “One happy island” and its visitors – a connection today’s experiential traveler craves.

The centerpiece of the campaign features six niche-focused landing pages “hosted” by a different Aruban local – matching audience interests with the activities Aruba offers. Culture, culinary and romance are part of the new push, following the wellness, adventure and family niches that kick-started the campaign in 2017. The videos will live on https://www.aruba.com/us/local-stories-travel-guide. Additional content will include short, medium and long format videos, GIFs and interactive content across TV, digital, social, native, influencers, print, OOH and trade shows.
Medya Türü İnteraktif
Süre
Brand
Chief Executive Officer (CEO)
Chief Marketing Officer (CMO)
Area Director
Marketing Manager
Agency
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Strategy Director
Müşteri Direktörü
Müşteri Temsilcisi

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