| Başlık | Car |
| Haftanın | TBWA\PARIS |
| Kampanya | #DisarmTheRoads |
| Reklamcı | VICTIMES & CITOYENS |
| Marka | Victimes & Citoyens |
| İlk Yayınlanma Tarihi | 2021 / 2 |
| Sektör | Road Safety |
| felsefe | Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one. "Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”. We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others. |
| Medya Türü | İnteraktif |
| Süre | |
| Prodüksiyon Şirketi | \ELSE |
| Ses Prodüksiyonu | \ELSE |
| Reklam Sorumlusu | Coline Gosselin |
| Reklam Sorumlusu | Julien Thibault |
| Reklam Sorumlusu | Anne Lavaud |
| Agency Manager | Louis Mainbourg |
| Agency Manager | Julia Montagu |
| Agency Manager | Emmanuelle Escalere |
| Agency Manager | Jonathan Serog |
| Strateji Planlamacı | Sarah-Louise van Uden |
| Yaratıcı Yönetmen | Faustin Claverie |
| Yaratıcı Yönetmen | Benjamin Marchal |
| Sanat Yönetmeni | Nicolas Duval |
| Sanat Yönetmeni | Morgane Alexandre |
| Sanat Yönetmeni | Sébastien Skrzypczak |
| Basılı Malzeme Prodüktörü | Corinne Desouches |
| Basılı Malzeme Prodüktörü | Corinne Buys |
| Chief Executive Officer (CEO) | Maxime Boiron |
| Prodüktör | Léa Gosselin |
| Prodüktör | Jennifer Bauche |
| Production Assistant | Lucile Waechter |
| Yönetmen | Clément Lefer |
| Model Tasarımı | Jacques-Edouard Largy |
| Model Tasarımı | Elie Duponchel |
| Props | Karine Marques Ferreira |
| Post Prodüksiyon | Rajae Faloss |
| Head of Music/Sound | Olivier Lefèbvre |
| Ses | Fanny Mithois |
| Ses | Mélanie Bourdet |
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