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Murielle Germond
Murielle Germond
Agency TV Producer at Les Producers
Paris, France
Düzelt
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BaşlıkRhino Banner 1
Başlık (ana dil)Bannière Rhino 1
Haftanın
Kampanya Mastered credits - CIC
Reklamcı Groupe CIC
Marka CIC
İlk Yayınlanma Tarihi 2008 / 3
Ürün Mastered credits
Ürün (ana dil) Crédits maîtrisés
Sektör Banking & Financial Services, Investments, Stock Brokers
Sorun (ana dil) Les communications « crédit », pour la plupart, sont axées sur des promesses de rapidité et de facilité d’obtention : les organismes de crédit mettent toujours en avant le bénéfice immédiat sans jamais aborder le sujet des conséquences futures.


Or, c’est bien là où se situe le danger pour le consommateur, avec la peur, encore plus présente aujourd’hui, de la spirale du crédit dont on perd la maîtrise.
Parce que le monde bouge, le CIC décide de se placer du côté des consommateurs en communiquant sur sa gamme de Crédits Maitrisés.

L’approche est nouvelle : le CIC propose un crédit à la consommation, dont on garde le contrôle ; en le prévoyant à l’avance plutôt qu’en cédant à la tentation immédiate.
Medya Türü Web Advertising/Banners
Market France
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Yaratıcı Yönetmen
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Reklam Yazarı
Ajans Prodüktörü
Sanat İşleri Satın Alma Sorumlusu
Prodüksiyon Şirketi
Fotoğrafçı
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