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Pierre Lipton
Pierre Lipton
Chief Creative Officer (CCO) at Mc Cann NY
New York, United States
Düzelt
See all work
BaşlıkWhere to Settle
Brief“Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees.
Haftanın
Kampanya Where to Settle
Reklamcı Mastercard
Marka Mastercard
İlk Yayınlanma Tarihi 2022
Sektör Banking, Finance, Law & Insurance
hikaye The campaign focused on SDG goal eight, 'Decent Work and Economic Growth'.
 
Sorun Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs - all amidst an unprecedented rise in inflation.
Sonuç Knowing that smaller towns afford more opportunities, Mastercard introduced the 'Where to Settle' digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office.
Of the 1.5 million refugees who have settled in Poland thus far, 20% have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start. The tool upholds Mastercard’s 'Data for Good' commitment to leverage data responsibly in the service of society.
 
Medya Türü İnteraktif
Süre
Chief Innovation Officer
Broadcast Producer
Global Executive Creative Director
Grup Yaratıcı Direktörü
Grup Yaratıcı Direktörü
Chief Communications Officer
Head of Design
Strateji Planlamacı
Yönetici Direktör
Müşteri Temsilcisi
Senior Account Executive
Traffic Manager
Global Executive Creative Director
Regional Chief Creative Officer
Global Executive Creative Director
National Creative Officer
Strateji Planlamacı
Müşteri Temsilcisi
Senior Account Executive

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