Başlık | Car Insurance |
Haftanın | DDB Group Aotearoa |
Kampanya | Live a little freer |
Reklamcı | AA Insurance Limited |
Marka | AA Insurance |
İlk Yayınlanma Tarihi | 2018 / 8 |
Sektör | Insurance |
felsefe | AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio. |
Medya Türü | Television & Cinema |
Süre | |
Head of Marketing Communications | Richard Park |
Yaratıcı Yönetmen | Ben Pegler |
Yaratıcı Yönetmen | Shane Bradnick |
Yaratıcı Ajans Başkanı | Damon Stapleton |
Prodüksiyon Sorumlusu | Judy Thompson |
Planner | Anna Gunnell |
Media Services | Thinza Mon |
Reklam Yazarı | Veronica Copesake |
Sanat Yönetmeni | Julia Ferrier |
Direktör | Lucy Paykel |
Direktör | Clare Van Tiel |
Planning Director | Rupert Price |
Lead Business Partner | Kate Lines |
Sound Mix and Design | Craig Matuschka |
Sound Mix and Design | Liquid Studios |
TV Producer | Samantha Royal |
Production Company | FINCH |
Prodüksiyon Sorumlusu | Karen Bryson |
Director | The Bobbsey Twins From Homicide |
Görüntü Yönetmeni | Zoë White |
Producer | Rebekah 'Bex' Kelly |
Offline Editor | Tim Mauger |
Colourist | Jean-Clément Soret |
Online Editor | Stuart Bedford |
Online Editor | Jonte Wendt |
Müzik Lisansı | Jonathan Mihaljevich, Franklin Rd. |