| Başlık | "Favorites" Intro |
| Haftanın | DDB New York |
| Kampanya | "Favorites" Intro |
| Reklamcı | Cotton Incorporated |
| Marka | Cotton Incorporated |
| İlk Yayınlanma Tarihi | 2015 / 4 |
| Sektör | Apparel & Accessories Stores |
| Slogan | Cotton. It’s Your Favorite for A Reason |
| hikaye | DDB New York has created a national campaign for Cotton Incorporated – titled “Cotton. It’s Your Favorite for A Reason.” The new campaign seeks to put cotton back into the conversation in a time of increased competition, where man-made synthetics are gaining market share, cotton is responding with authenticity. As the brand moves away from celebrity spokespeople, the new campaign marks the first time Cotton Incorporated is featuring stories that women and men tell of the bond between themselves and their favorite item of clothing, which all have the same thing in common: cotton—where style and substance meet. |
| Medya Türü | Web Film |
| Süre | |
| Daha fazla bilgi | https://www.thefabricofourlives.com |
| Yaratıcı Ajans Başkanı | Icaro Doria |
| Yaratıcı Yönetmen | Cassandra Anderson |
| Yaratıcı Yönetmen Ortağı | Marilyn Kam |
| Head of Broadcast | Ed Zazzera |
| Prodüksiyon Sorumlusu | Teri Altman |
| Sanat İşleri Satın Alma Sorumlusu | Jane Piampiano |
| Müşteri Direktörü | Debbie Broda |
| Management Supervisor | Lauren Solomon |
| Assistant Account Executive | Kaine Cahill |
| Brand Planning Director | Jennifer Fox |
| Prodüksiyon Şirketi | Serial Pictures Los Angeles |
| Fotoğraf / İlustrasyon | Hello Artists |
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