Virgin Atlantic - "Let It Fly"

adam&eveDDB

adam&eveDDB London, United Kingdom

6802

Marka: Virgin Atlantic
Ülke: United Kingdom

Reklamcı: Virgin Atlantic

Başlık	Let It Fly
Haftanın	adam&eveDDB
Kampanya	Let It Fly
Reklamcı	Virgin Atlantic
Marka	Virgin Atlantic
İlk Yayınlanma Tarihi	2015 / 2
Sektör	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
hikaye	The experience asks users what they would pack for their dream trip by choosing from hundreds of items. From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes. Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location. Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights. Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended.
Medya Türü	Web Site
Daha fazla bilgi	http://virginatlantic.com/letitfly
Reklam Sorumlusu	Alex Hesz
Reklam Sorumlusu	Hamish Rickman
Prodüksiyon Şirketi	Acne
Yaratıcı Ajans Başkanı	Ben Priest
Yaratıcı Yönetmen	Richard Brim
Yaratıcı Yönetmen	Ben Tollett
Deputy Executive Creative Director	Daniel Fisher
Yaratıcı Yönetmen	Till Diestel
Müşteri Direktörü	Justine Deighan
Müşteri Temsilcisi	Katie Vine