Başlık | My Dad, My Hero |
Haftanın | Saatchi & Saatchi Duke |
Kampanya | Always a Better Way |
Reklamcı | Toyota Motor Corporation |
Marka | Toyota |
İlk Yayınlanma Tarihi | 2013 / 2 |
Sektör | Cars |
Slogan | Always a Better Way |
hikaye | The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology). |
Medya Türü | Television |
Süre | |
Market | Finland, France, Germany, Norway, Spain |
Müşteri Temsilcisi | Stephane Rydlewski |
Müşteri Temsilcisi | Dario Giustini |
Müşteri Temsilcisi | Luca Neyroz |
Reklam Sorumlusu | Gilles Quetel |
Reklam Sorumlusu | Henry de Cumont |
Yaratıcı Yönetmen | Anne Cécile Tauleigne |
Yaratıcı Yönetmen | Jason Romeyko |
Sanat Yönetmeni | Vincent Berard |
Reklam Yazarı | Rafael Genu |
Yönetmen | Simon Willows |
Prodüksiyon Şirketi | NOSE PH |
Prodüktör | Benjamin Besnainou |