| Başlık | Pigs |
| Haftanın | St. Luke’s Communications |
| Kampanya | Burst Pipe - British Telecom |
| Reklamcı | BT Broadband |
| Marka | BT Broadband |
| Posted | Ağustos 2004 |
| Sektör | Internet Service Providers |
| Slogan | Broadband has landed. More connections. More possibilities. |
| Sorun | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
| Sonuç | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Hammer & Tongs |
| Editing Şirketi | The Firm |
| Animasyon | The Mill London |
| Ajans Prodüktörü | Kate Male |
| Yaratıcı Yönetmen | Julian Vizard |
| Yaratıcı Yönetmen | Al Young |
| Yönetmen | Garth Jennings |
| Prodüktör | Helen Weil |
| Prodüksiyon Şirketi Prodüktör | Nick Goldsmith |
| Animasyon Efektleri | Chris Knight |
| Animasyon Efektleri | Dave Smith |
| Animasyon Efektleri | Lorraine McLaughlin |
| Animasyon Efektleri | Neil Davies |
| Telesine | Adam Scott |
| 3D Grafikler | Russell Tickner |
| 3D Grafikler | Andi Farhall |
| 3D Grafikler | Ben Smith |
| 3D Grafikler | Andrew Proctor |
| 3D Grafikler | Satoko Iinuma |
| 3D Grafikler | Rob van den Bragt |
| 3D Grafikler | Porl Perrott |
| 3D Grafikler | Nick Lloyd |
| 3D Grafikler | Michael Grobe |
| 3D Grafikler | Jake Mengers |
| 3D Grafikler | Sam Renfry |
| 3D Grafikler | Russell Appleford |
| 3D Grafikler | Thomas Pastor |
| Prodüktör | Stephen Venning |
| Senior Planner | Michele Danan |
| Reklam Sorumlusu | Amanda Mackenzie |
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