| Başlık | I Hate Jeff Gordon |
| Haftanın | Wieden + Kennedy |
| Kampanya | NASCAR '08 - EA Sports |
| Reklamcı | Electronic Arts Inc. |
| Marka | EA Sports |
| Posted | Haziran 2007 |
| Ürün | NASCAR '08 |
| Sektör | Video Games/Consoles |
| Slogan | How Does It Feel? |
| hikaye | Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it. |
| Sorun | To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game. |
| Medya Türü | Television |
| Süre | |
| Ses Tasarım Şirketi | Joint Editorial House |
| Yaratıcı Yönetmen | Jose Cabaco |
| Yaratıcı Yönetmen | Tim Wolf |
| Reklam Yazarı | Matt Murphy |
| Sanat Yönetmeni | Matt Murphy |
| Sanat Yönetmeni | Sean Donnell |
| Müşteri Direktörü | Steve Barry |
| Müşteri Direktörü | Victoria Krueger |
| Ajans Prodüktörü | Endy Hedman |
| Yaratıcı Yönetmen | Jelly Helm |
| Yaratıcı Yönetmen | Steve Luker |
| Prodüktör | Ben Grylewicz |
| Prodüksiyon Şirketi | Form |
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