| Başlık | Beehive |
| Başlık (ana dil) | Honungspojken |
| Haftanın | Tempel |
| Kampanya | Not buying alcohol to minors - Systembolaget |
| Reklamcı | Systembolaget |
| Marka | Systembolaget / Swedish alcohol retailing monopoly |
| Posted | Aralık 1999 |
| Ürün | Systembolaget / Swedish alcohol retailing monopoly |
| Sektör | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Don't buy alcohol to minors |
| Slogan (ana dil) | Handla gärna! Men köp inte ut |
| hikaye | Officer Raol smears a young boy in honey and then opens a beehive. "This is how bad it can end if you buy alcohol to minors, and then it's your fault." |
| felsefe | Use a well known comic personality, Officer Raol, and make him show his point "this is how bad it can end if you buy alcohol to minors, and then it's your fault." |
| Sorun | Older sisters and brothers / friends tend to buy alcohol to younger friends. Without thinking about the consequences it might lead to. |
| Medya Türü | Television |
| Süre | |
| Market | Sweden |
| Reklam Yazarı | Anders Tempelman |
| Sanat Yönetmeni | Olle Mattson |
| Ajans Prodüktörü | Carl Molinder |
| Yönetmen | John Nordling |
| Görüntü Yönetmeni | Fredrik Kallinggård |
| Prodüksiyon Şirketi | Efti Mainstream |
More Work
SEE ALLThe Orienteer
- MARKA:
- Systembolaget / Swedish alcohol retailing monopoly
- HAFTANIN:
- Tempel
The Plane
- MARKA:
- Systembolaget / Swedish alcohol retailing monopoly
- HAFTANIN:
- Tempel
Bubbles
- MARKA:
- Norrmejerier
- HAFTANIN:
- Stenström / red cell
The Feeling Lasts
- MARKA:
- Ving
- HAFTANIN:
- Rönnberg McCann (now Storåkers McCann)