| Başlık | 5 Gum Truth or Dare Stereo Challenge |
| Haftanın | Energy BBDO |
| Kampanya | 5 Gum Truth or Dare Stereo Challenge |
| Reklamcı | Wm Wrigley Jr. Co. |
| Marka | Wrigley 5 Gum |
| Posted | Kasım 2016 |
| Sektör | Corporate Communication |
| hikaye | This ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare. |
| Medya Türü | Radio |
| Yaratıcı Yönetmen | Pedro Pérez |
| Yaratıcı Yönetmen | Josh Gross |
| Yaratıcı Yönetmen | Jeff Cenna |
| Reklam Yazarı | Alejandro Juli |
| Sanat Yönetmeni | Agustin Ballerio |
| Prodüksiyon Şirketi | Matufia |
| Yönetmen | Patricio Cueto Rua |
| Yaratıcı Ajans Başkanı | Andrés Ordóñez |
| Prodüksiyon Sorumlusu | John Pratt |
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