| Başlık | Fatal |
| Haftanın | Arnold StarEast Communications |
| Kampanya | Hepatitis Free Generation |
| Reklamcı | Cheng Si-yuan (China·International) Hepatitis Research Foundation |
| Marka | Hepatitis Free Generation |
| Posted | Temmuz 2003 |
| Sektör | Disease Awareness, Support Groups & Associations |
| Slogan | Hepatitis Free Generation CSY Foundation |
| hikaye | The main visual is an attractive and innocent young girl from a Chinese village. The headline: "I have inherited my mother's drop dead gorgeous eyes... drop dead gorgeous smile... drop dead gorgeous voice... and drop dead Hepatitis B". The copy appeals the public for donations to support the charity fund raising to prevent Hepatitis B from passing down from generation to generation. |
| felsefe | The poster pinpoints the fatality of the disease through the irony of the innocent and attractive girl. Through the contrast of beauty and her fate (indicated through the headline), it is a threat and at the same time a miserable truth. We appeal to viewers to prevent this to happen in the future and maintain a Hepatitis Free country for the generations to come. For the provincial viewers, parents are expected to realize that the fatal Hepatitis B can be prevented by giving vaccination to their infant babies. For affluent parts of the country, awareness on the fatality is raised and we appeal to their conscience to drive fund raising. |
| Sorun | Hepatitis B is hereditary and passed down from generation to generation. Problems include: 1. In many poor provinces in China, awareness of the threat of Hepatitis B and how it is transmitted is low. 2. In the more affluent parts of the country, the general public is indifferent to the situation in the poor provinces. |
| Medya Türü | Outdoor/Out of Home |
| Market | China |
| Yaratıcı Yönetmen | Kitty Lun |
| Müşteri Direktörü | Julia Lim |
| Müşteri Temsilcisi | Simon Chen |
| Yaratıcı Yönetmen | Fred Tong |
| Sanat Yönetmeni | Rong Rong Liu |
| Reklam Yazarı | Hong Xu |
More Work
SEE ALL#Myrealcareerline
- MARKA:
- The Women's Foundation
- HAFTANIN:
- J. Walter Thompson
Butterfly Ribbon
- MARKA:
- Hepatitis Free Generation
- HAFTANIN:
- Arnold StarEast Communications