| Başlık | Athlete |
| Haftanın | BBH |
| Kampanya | Boddingtons |
| Reklamcı | AB Inbev |
| Marka | Boddingtons |
| İlk Yayınlanma Tarihi | 1997 / 9 |
| Sektör | Beers, Ciders, Lagers |
| Slogan | The Cream of Manchester |
| hikaye | An athlete chases an ice cream van across the desert and is given a pint of Boddington's by Melanie Sykes. She asks him if he wants a flake in his pint of Boddingtons. |
| felsefe | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Sorun | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Medya Türü | Television |
| Süre | |
| Market | Europe |
| Yaratıcı Yönetmen | Bruce Crouch |
| Reklam Yazarı | Jo Moore |
| Sanat Yönetmeni | Simon Robinson |
| Ajans Prodüktörü | Collette Ponsford |
| Yönetmen | Daniel Kleinman |
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