| Başlık | Literary critic reviews IKEA catalogue |
| Haftanın | Wirz |
| Kampanya | Literary critic reviews IKEA catalogue |
| Reklamcı | IKEA |
| Marka | IKEA |
| Posted | Kasım 2015 |
| Sektör | Home Appliances, Furniture & Gardening |
| hikaye | In this online commercial Germany`s most famous living literary critic Hellmuth Karasek reviews the new IKEA catalog 2016. He sees it as his intellectual duty to examine the book that is the world’s most circulated, with twice as many copies as the Bible printed each year. Karasek turns his faculties to the catalogue, treating it as if it’s an attempted piece of literature. Without any guidelines given by IKEA, Karasek takes his chance to criticize the book about its leading characters and statements, quoting Freud and Goethe. |
| Medya Türü | Television & Cinema |
| Prodüksiyon Şirketi | Bigfish Film Production |
| Yaratıcı Yönetmen | Caspar Heuss |
| Reklam Yazarı | Wolfgang Bark |
| Sanat Yönetmeni | Luca Schneider |
| Yönetmen | Sascha Kuznia |
| Prodüksiyon Şirketi Prodüktör | Sebastian Cordes |
| Ajans Prodüktörü | Sebahat Derdiyok |
| Yaratıcı Yönetmen | Livio Dainese |
| Yaratıcı Yönetmen | Fernando Pérez |
| Yönetici Direktör | Petra Dreyfus |
| Müşteri Süpervizörü | Yves Rückert |
| Müşteri Direktörü | Livia Wanner |
| Marketing Manager | Marketing Manager Switzerland Mikael |
| Communications Director | Katrin Polzer |
| Communications Director | Aurel Hosennen |
| PR manager | Alexander Gligorijevic |
| Campaign Leader | Annelies Bühler |
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