| Başlık | Ice Cream Cone |
| Haftanın |
BBH
|
| Kampanya |
Boddingtons
|
| Reklamcı |
InBev / Labatt Brewing Company
|
| Marka |
Boddingtons
|
| İlk Yayınlanma Tarihi |
1992 / 7
|
| Sektör | Beers, Ciders, Lagers
|
| Slogan | The Cream of Manchester |
| hikaye | Ice cream cone made of Boddingtons. The cone is yellow like the golden colour of Boddingtons and the ice cream is white like the creamy head on a pint of Boddingtons. |
| felsefe | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Sorun | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Medya Türü |
Magazine
|
| Market | Europe |
| Yaratıcı Yönetmen |
Sir John Hegarty
|
| Reklam Yazarı |
Tom Hudson
|
| Sanat Yönetmeni |
Mike Wells
|
| Fotoğrafçı |
Tiff Hunter
|
