Frankfurter Allgemeine Zeitung - "What Do You Get From F.A.Z. Sized Ads?"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Germany

4647

Başlık	What Do You Get From F.A.Z. Sized Ads?
Haftanın	Scholz & Friends Berlin GmbH
Kampanya	What Do You Get From F.A.Z. Sized Ads?
Reklamcı	Frankfurter Allgemeine Zeitung
Marka	Frankfurter Allgemeine Zeitung
Posted	Temmuz 2005
Ürün	Advertising In F.A.Z.
Sektör	Newspapers, Magazines, Books
felsefe	The best way of showing what you get from ads in the format 528 x 742 millimeters is to demonstrate what a double page is capable of staging: big, big ideas. From the score of complete Symphonies to five new born babies. This booklet - showing a selection of 10 prominent examples - was sent to all relevant media-planners.
Sorun	To create a dialogue-marketing-tool that encourage media planners to to book double-page ads in Germany's leading daily quality newspaper the "Frankfurter Allgemeine Zeitung" (F.A.Z)
Sonuç	The mailing increased inquiry for double-page ads in the Frankfurter Allgemeine Zeitung by 9% so far - more than any mailing achieved before.
Medya Türü	Direct Marketing
Market	Germany
Yaratıcı Yönetmen	Jan Leube
Yaratıcı Yönetmen	Matthias Spaetgens
Sanat Yönetmeni	Tim Stockmar
Grafiker	Cathrin Ciuraj
Grafiker	Claudia Locherer