| Başlık | #SponsoredByGatorade |
| Haftanın | DLV BBDO |
| Kampanya | #SponsoredByGatorade |
| Reklamcı | Stokely-Van Camp |
| Marka | Gatorade |
| İlk Yayınlanma Tarihi | 2015 / 10 |
| Sektör | Soft Drinks, Tonics |
| hikaye | 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| felsefe | The more you sweat, the more you get sponsored to keep sweating. |
| Sorun | PROBLEMEvery year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Sonuç | RESULTSIn 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. |
| Medya Türü | Case Study |
| Süre | |
| Daha fazla bilgi | https://www.sponsoredbygatorade.it/ |
| Yaratıcı Yönetmen | Federico Pepe |
| Yaratıcı Yönetmen | Stefania Siani |
| Yaratıcı Yönetmen | Michele Picci |
| Yaratıcı Yönetmen | Andrea Jaccarino |
| Yaratıcı Yönetmen | Emanuele Viora |
| Reklam Yazarı | Dario Lo Nardo |
| Sanat Yönetmeni | Vittorio Perotti |
| Tasarımcı | Vittorio Perotti |
| Grafik Tasarım | Luca Torresan |
| Strateji Planlamacı | Corinna Bonfanti |
| Müşteri Direktörü | Daria D'Angelo |
| Müşteri Temsilcisi | Lucia Scaffardi |
| UX Designer | Vincenzo Radice |
| Web Developer | Filippo Sarzana |
| Proje Sorumlusu | Alessandro Peroncini |
| Proje Sorumlusu | Francesco Loprete |
| Proje Sorumlusu | Alessandro Musciolà |
| Creative Producer | Melina Mignani |
| Head of TV | Alessandro Pancotti |
| Editör | Federico Maccagni |
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