| Başlık | Vinyl |
| Haftanın | BBH |
| Kampanya | Vinyl |
| Reklamcı | Tesco |
| Marka | Tesco |
| İlk Yayınlanma Tarihi | 2016 / 5 |
| Sektör | Department Stores, Supermarkets |
| hikaye | Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores. To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl. The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs. |
| Medya Türü | |
| Reklam Sorumlusu | Alex Brittain |
| Reklam Sorumlusu | Matthew Kay |
| Reklam Sorumlusu | Ellie Woolmore |
| Yaratıcı Ekip | Chris Clarke |
| Yaratıcı Ekip | Matt Moreland |
| Yaratıcı Yönetmen | Chris Clarke |
| Yaratıcı Yönetmen | Matt Moreland |
| Strategist | Jill Cummins |
| Strategy Director | Lilli English |
| Strategic Business Lead | Holly Ripper |
| Müşteri Temsilcisi | David White |
| Prodüksiyon Şirketi Prodüktör | Tim Wilks |
| Prodüksiyon Şirketi Prodüktör | Aileen Grebovic |
| Fotoğrafçı | Colin Campbell |
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