| Başlık | I Am The Shoot Button |
| Haftanın | Wieden + Kennedy |
| Kampanya | NBA Draft - EA Sports |
| Reklamcı | Electronic Arts Inc. |
| Marka | EA Sports |
| Posted | Temmuz 2007 |
| Ürün | NBA Live '08 |
| Sektör | Video Games/Consoles |
| Slogan | How Does It Feel? |
| hikaye | Instructing his young protégé, Kevin Durant in a basketball dribbling exercise, Gilbert Arenas makes him recite key action buttons in NBA LIVE 08 while not breaking concentration. Arenas then asserts his dominance by saying only he can stop Durant (starring in his first TV commercial since turning pro). |
| Sorun | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Joint Editorial House |
| Yaratıcı Yönetmen | Jose Cabaco |
| Yaratıcı Yönetmen | Tim Wolf |
| Reklam Yazarı | Marc D'Avignon |
| Sanat Yönetmeni | Jayanta Jenkins |
| Müşteri Direktörü | Steve Barry |
| Müşteri Direktörü | Victoria Krueger |
| Prodüktör | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Prodüksiyon Sorumlusu | Jelly Helm |
| Prodüksiyon Sorumlusu | Steve Luker |
| Prodüktör | Ben Grylewicz |
| Prodüksiyon Şirketi | MJZ |
| Ses Tasarım Şirketi | Amber Music |
| Müzik Şirketi | Amber Music |
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