| Başlık | Novelty Phone |
| Haftanın | AMV BBDO |
| Kampanya | Bringing People Together - BT |
| Reklamcı | BT Group |
| Marka | British Telecom |
| İlk Yayınlanma Tarihi | 2001 / 6 |
| Ürün | Customer Satisfaction |
| Sektör | Telecommunications Services |
| Slogan | Bringing Jim and Raymond Together |
| hikaye | This ad is part of the Bringing People Together Campaign. It shows how BT enhances people's lives by enabling them to connect with people. |
| felsefe | Bringing People Together This case tells the story of how BTs Bringing People Together campaign has done what no other has ever been able to do: stop BTs market share from declining. The campaign has generated an additional 18-minutes/month/per line of call time that has stabilised BTs market share. Without the campaign it is estimated that BTs market share would have fallen 1.9%. This has generated an additional £227 million in income and a return on advertising investment to date of 6:1. A company that will go out of its way to look after the needs of a very demanding customer can certainly be counted on to look after the needs of all its customers. BT is brining together all kinds of communication for the benefit of everyone. |
| Sorun | To improve customer satisfaction with BT. Specifically, to help people see BT as a company that's finding new ways to keep all their customers in contact. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Tomboy Films |
| Yaratıcı Yönetmen | Tony Cox |
| Sanat Yönetmeni | Mark Norcutt |
| Sanat Yönetmeni | Daryl Corps |
| Reklam Yazarı | Laurence Quinn |
| Reklam Yazarı | Mike Nicholson |
| Ajans Prodüktörü | Ruth Hannet |
| Yönetmen | Kirk Jones |
| Müşteri Direktörü | Christy Stewart-Smith |
| Reklam Sorumlusu | Amanda Mackenzie |