| Başlık | Boot or Bust |
| Haftanın | McKinney |
| Kampanya | Boot or Bust |
| Reklamcı | Lenovo |
| Marka | Lenovo |
| İlk Yayınlanma Tarihi | 2011 / 7 |
| Sektör | Computers, PDAs & Calculators |
| felsefe | While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust. |
| Medya Türü | İnteraktif |
| Yaratıcı Yönetmen | Jonathan Cude |
| Müşteri Direktörü | Lisa Hughes |
| Yaratıcı Grup Başkanı | Philip Marchington |
| Reklam Yazarı | Alex Saiz |
| Sanat Yönetmeni | Rachel Marshall |
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