STIB/MIVB - "The key to get Brussels in motion"

mortierbrigade

mortierbrigade Brussels, Belgium

11297

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Marka: STIB/MIVB
Ülke: Belgium

Reklamcı: STIB/MIVB

Başlık	The key to get Brussels in motion
Haftanın	mortierbrigade
Kampanya	The key to get Brussels in motion
Reklamcı	STIB/MIVB
Marka	STIB/MIVB
Posted	Haziran 2019
Sektör	Transport, Travel and Tourism
hikaye	Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space.
Medya Türü	Interactive Outdoor Experience
Süre	55 seconds
Reklam Sorumlusu	Lionel Lammens
Reklam Sorumlusu	Barbara Foucart
Reklam Sorumlusu	Melisa de Wilde
Reklam Sorumlusu	Florence Manente
Yaratıcı Yönetmen	Jens Mortier
Yaratıcı Yönetmen	Joost Berends
Yaratıcı Yönetmen	Philippe de Ceuster
Yaratıcı Ekip	Ramin Afshar
Yaratıcı Ekip	Danny Vissers
Prodüksiyon Şirketi Prodüktör	Amandine Clio
PR manager	Anne-Cécile Collignon
Social Media Manager	Jonas Van Bael
Tasarımcı	Inès Martinez
Tasarımcı	Sophie Bayeul
Tasarımcı	Vito Latorrata
İlüstrasyon	de Kwekerij
İlüstrasyon	Barbara Vandekonijnen
Yönetmen	Gunter Blokken
Editör	Jelle Van Stroo
Ses	Sonhouse