| Başlık | Vloggers’ Swap (Film Case) |
| Başlık (ana dil) | Swap de vloggeri |
| Haftanın | Leo Burnett Bucharest |
| Kampanya | Vloggers’ Swap |
| Reklamcı | Telco |
| Marka | Telekom Romania |
| İlk Yayınlanma Tarihi | 2018 / 5 |
| Sektör | Telecommunications Services |
| Slogan | Life is for Sharing |
| hikaye | Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in “sharing” we could help audiences see each other’s perspectives. And we created “THE VLOGGERS’ SWAP”. For millennials, video is the most engaging form of content. So we identified vloggers with audiences that had the least in common, in terms of consumed content, likes, interests, and opinions. Then for one day, we challenged them to swap lives. |
| Medya Türü | Social Media |
| Süre | |
| Brand Manager | Oana Ioja |
| Brand Communications Manager | Ruxandra Ra |
| PR and Social Media Manager | Ana Maria Nitu |
| Strateji Planlamacı | Ana Maria Nitu |
| Reklam Yazarı | Andreas Aron |
| Sanat Yönetmeni | Alin Badiu |
| Ajans Prodüktörü | Sorin Deleanu |
| Yaratıcı Ajans Başkanı | Ali Bati |
| Grup Yaratıcı Direktörü | Alin Marghidanu |
| Content Executive | Maria Zvinca |
| Group Communications Strategy Director | Mihai Lucanu |
| Associate Director | Victor Stroe |
| Müşteri Temsilcisi | Laura Moisa |
More Work
SEE ALLStoryTime
- MARKA:
- Telekom Romania
- HAFTANIN:
- Leo Burnett Bucharest
Vloggers' Swap
- MARKA:
- Telekom Romania Unlimited video streaming
- HAFTANIN:
- Leo Burnett Bucharest
The Fastest Course
- MARKA:
- Gursoy Resim Kursu
- HAFTANIN:
- DDB&Co.