| Başlık | Real Fruit Winder - Strawberry |
| Haftanın | Leo Burnett |
| Kampanya | Kellogg's Real Fruit Winder |
| Reklamcı | Kellogg's |
| Marka | Kellogg's |
| Posted | Kasım 2002 |
| Ürün | Real Fruit Winder |
| Sektör | Breakfast Cereals |
| felsefe | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | John Jessup |
| Yaratıcı Yönetmen | Rob Gill |
| Sanat Yönetmeni | John Jessup |
| Sanat Yönetmeni | Steve Williams |
| Reklam Yazarı | Rob Gill |
| Reklam Yazarı | Steve Williams |
| Yönetmen | Geoffrey de Crecy |
| Reklam Sorumlusu | E.H.L. Christie |
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