| Başlık | From Bland To Brand |
| Haftanın | adam&eveDDB |
| Kampanya | The White Stuff - Dairy Council |
| Reklamcı | The Dairy Council |
| Marka | Milk |
| Posted | Kasım 2002 |
| Ürün | Milk |
| Sektör | Milk & Milk Based |
| felsefe | From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Larry Barker |
| Sanat Yönetmeni | Ted Heath |
| Yaratıcı Ekip | Ted Heath |
| Reklam Yazarı | Ted Heath |
| Sanat Yönetmeni | Paul Angus |
| Yaratıcı Ekip | Paul Angus |
| Reklam Yazarı | Paul Angus |
| Sanat Yönetmeni | Tim Charlesworth |
| Yaratıcı Ekip | Tim Charlesworth |
| Reklam Yazarı | Tim Charlesworth |
| Sanat Yönetmeni | Mike Kaplan |
| Yaratıcı Ekip | Mike Kaplan |
| Reklam Yazarı | Mike Kaplan |
| Prodüksiyon Şirketi | Passion Pictures |
| Yönetmen | Olie Reed |
| Reklam Sorumlusu | Andrew Owens |
| Strateji Planlama | Andrew Perkins |