Başlık | Boy Band |
Haftanın | BBH |
Kampanya | Olivio Bertolli - Unilever Bestfoods |
Reklamcı | Unilever |
Marka | Olivio Bertolli |
Posted | Mayıs 2002 |
Sektör | Edible Fat Products |
Slogan | Bertolli Olive Oil : the heart and soul of olivio |
felsefe | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Yaratıcı Yönetmen | Bruce Crouch |
Sanat Yönetmeni | Claudia Southgate |
Reklam Yazarı | Claudia Southgate |
Sanat Yönetmeni | Verity Fenner |
Reklam Yazarı | Verity Fenner |
Yönetmen | Paul Gay |
Reklam Sorumlusu | Petra Zinkweg |