Başlık | Alcoholic |
Haftanın |
BBH
|
Kampanya |
Giving Children Back Their Future - Barnado's Charity
|
Reklamcı |
Barnardo's
|
Marka |
Barnardo's
|
İlk Yayınlanma Tarihi |
2000 / 6
|
Ürün |
Charity
|
Sektör | Public Safety, Health & Hygiene
|
Slogan | Giving Children Back Their Future |
felsefe | This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
Sorun | In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice. |
Medya Türü |
Newspaper
|
Market | United Kingdom |
Yaratıcı Yönetmen |
John O'Keefe
|
Yaratıcı Ekip |
Alex Grieve
|
Yaratıcı Ekip |
Adrian Rossi
|
Fotoğrafçı |
Nick Georghiou
|
Reklam Sorumlusu |
Andrew Nebel
|
Strateji Planlamacı |
Dan Goldstein
|
Ajans Prodüktörü |
Shelley Buick
|