Başlık | Unbelievable Bus Shelter |
Haftanın | AMV BBDO |
Kampanya | Unbelievable |
Reklamcı | PepsiCo Inc. |
Marka | Pepsi Max |
İlk Yayınlanma Tarihi | 2014 / 3 |
Sektör | Soft Drinks, Tonics |
hikaye | A bus stop six sheet will show a live feed of the street ahead, to give the illusion of a see-through display. However, as people wait and watch, bespoke creative content will show an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers. |
felsefe | Pepsi MAX has launched the next innovative stage of their 'Unbelievable' campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets |
Medya Türü | Digital Billboard/Poster |
Süre | |
Prodüksiyon Şirketi | Grand Visual |
Medya Ajansı | OMD UK |
Yaratıcı Yönetmen | Phil Martin |
Yaratıcı Yönetmen | Colin Jones |
Sanat Yönetmeni | Richard Peretti |
Sanat Yönetmeni | Gary Lathwell |
Yaratıcı Yönetmen | Alex Grieve |
Yaratıcı Yönetmen | Adrian Rossi |
Ajans Prodüktörü | Matt O Brian |
Ajans Prodüktörü | Christina Hermann |
Prodüksiyon Şirketi Prodüktör | Nadiya Abubakar |
Production Company Digital Director | Ric Albert |
Müşteri Direktörü | Jeremy Taylor |
Director of Creative Technology | Dan Dawson |
Yönetmen | Rory McKellar |
Prodüksiyon Sorumlusu | Selma Turajlic |
Production Company Creative Director | Tom Hemsley |
Prodüksiyon Şirketi | Little Dot Studios |
Editör | Sam Norton |
Ses | AMV Lab |