Alex Grieve
Global & London CCO at BBH
London, United Kingdom
BaşlıkHope Grows
Haftanın
Kampanya Hope Grows
Reklamcı Mars, Inc.
Marka Sheba
İlk Yayınlanma Tarihi 2021 / 5
Sektör Pet Food, Pet Care Products & Services
felsefe With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world.
Medya Türü Branded Content
Süre
film müziği “Hope Grows” by Biggi Hilmars
Prodüksiyon Şirketi
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
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Yaratıcı Ekip
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creative Design Director
Planning Team
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Planning Team
Account Management Team
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Account Management Team
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Account Management Team
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Yönetmen
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VFX Supervisor
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Müzik
Digital & Social Art Director
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