| Başlık | Slide |
| Haftanın | McKinney |
| Kampanya | Suddenly, Every Ride's Exciting - Audi A4 |
| Reklamcı | Audi |
| Marka | Audi |
| İlk Yayınlanma Tarihi | 2001 / 10 |
| Ürün | A4 |
| Sektör | Cars |
| felsefe | The idea that "Suddenly, every ride's exciting" was played out in TV dealerships, collateral, web and outdoor to drive traffic into dealerships. Campaign garnered much press. Audi's most successful US launch ever. |
| Sorun | Position the new A4 as not just luxurious, but an exicting driving experience. |
| Medya Türü | Magazine |
| Market | Canada, United States |
| Yaratıcı Yönetmen | David Baldwin |
| Müşteri Temsilcisi | Rod Brown |
| Reklam Yazarı | Christopher Wilson |
| Sanat Yönetmeni | Bob Ranew |
| Ajans Prodüktörü | April Minton |
| Fotoğrafçı | Olaf Veltman |
| Reklam Sorumlusu | Mary Ann Wilson |
More Work
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- MARKA:
- Stella Artois
- HAFTANIN:
- Lowe London
Office
- MARKA:
- Stella Artois
- HAFTANIN:
- Lowe London
Crossroads
- MARKA:
- Stella Artois
- HAFTANIN:
- Lowe London