| Başlık | Bionicle - 1 |
| Haftanın | ADVANCE A/S |
| Kampanya | Bionicle - Lego |
| Reklamcı | Lenovo |
| Marka | LEGO Bionicle |
| Posted | Haziran 2004 |
| Sektör | Toys & Games |
| felsefe | This case is the unique tale of how turning a toy into a story highly increased the emotional bonding to a product and how an integrated marketing campaign made it possible to tell that story through a broad media mix and movie-like execution. |
| Sonuç | The results were that Bionicle far exceeded all 2001 to 2003 objectives. It generated 85% more in sales than budgeted in its first year, recouping marketing investment several times over, reached a sales/spend ratio of 14:1 in its second year on the market a tripling from year one, built a strong IP and dramatically impacted LEGO brand inventory. |
| Medya Türü | Packaging, Branding & Design |
| Market | Denmark |
| Müşteri Temsilcisi | Jeppe Fonnesbæk |
| Yönetici Direktör | Jens Krog |
| Reklam Sorumlusu | Erik Kramer |
More Work
SEE ALLBohrok
- MARKA:
- LEGO Bionicle
- HAFTANIN:
- ADVANCE A/S
Launch
- MARKA:
- LEGO Bionicle
- HAFTANIN:
- ADVANCE A/S
Teaser
- MARKA:
- LEGO Bionicle
- HAFTANIN:
- ADVANCE A/S
Bionicle - 3
- MARKA:
- LEGO Bionicle
- HAFTANIN:
- ADVANCE A/S
Bionicle - 2
- MARKA:
- LEGO Bionicle
- HAFTANIN:
- ADVANCE A/S