Başlık | Milk |
Haftanın | FCB London |
Kampanya | Waitrose Campaign |
Reklamcı | Waitrose Ltd |
Marka | Waitrose |
Posted | Kasım 2002 |
Sektör | Retail, Distribution & Restaurants |
felsefe | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Yaratıcı Yönetmen | Chris O'Shea |
Yaratıcı Yönetmen | Ken Hoggins |
Yönetmen | Stuart Douglas |
Reklam Sorumlusu | Amanda Bindon |
Sanat Yönetmeni | Richard Dennison |
Reklam Yazarı | Richard Dennison |
Sanat Yönetmeni | Markham Smith |
Reklam Yazarı | Markham Smith |