| Başlık | Culemborg Pinotage, Western Cape Red Wine |
| Haftanın | FCB London |
| Kampanya | Waitrose Campaign |
| Reklamcı | Waitrose Ltd |
| Marka | Waitrose |
| Posted | Kasım 2002 |
| Sektör | Retail, Distribution & Restaurants |
| felsefe | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| film müziği | Red Red Wine |
| Yaratıcı Yönetmen | Chris O'Shea |
| Yaratıcı Yönetmen | Ken Hoggins |
| Yönetmen | Stuart Douglas |
| Reklam Sorumlusu | Amanda Bindon |
| Müzik | UB40 |
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