| Başlık | Car Crash |
| Haftanın | McCann-Erickson Frankfurt |
| Kampanya | Car Crash |
| Reklamcı | AvD- Automobile Club of Germany |
| Marka | Drink. But don't drive. |
| Posted | Mayıs 2005 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| Slogan | Drink. But don't drive. |
| hikaye | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| felsefe | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Sorun | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Sonuç | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Medya Türü | Television |
| Süre | |
| Market | Germany |
| Müşteri Temsilcisi | Michael Beckmann |
| Yaratıcı Yönetmen | Rainer Bollmann |
| Ajans Prodüktörü | Inge Dickewied |
| Prodüksiyon Şirketi Prodüktör | Heiko Leitsch |
| Editör | Heiko Leitsch |
| Reklam Sorumlusu | Adalbert H. Lhota |
| Yaratıcı Yönetmen | Erich Reuter |
| Sanat Yönetmeni | Erich Reuter |
| Other | Wolfgang Ruth |
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