Peter Ignazi
Chief Creative Officer at Cossette, Toronto
Toronto, Canada
BaşlıkNot-The-Sac Wax
Haftanın
Kampanya Not-The-Sac Wax
Reklamcı Testicular Cancer Canada
Marka Testicular Cancer Canada
PostedNisan 2014
Sektör Public Safety, Health & Hygiene
hikaye How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that.
Medya Türü Television
Süre
Market Canada
Agency
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yönetmen
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
Reklam Yazarı

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started