Başlık | Not-The-Sac Wax |
Haftanın | CRUSH INC. |
Kampanya | Not-The-Sac Wax |
Reklamcı | Testicular Cancer Canada |
Marka | Testicular Cancer Canada |
Posted | Nisan 2014 |
Sektör | Public Safety, Health & Hygiene |
hikaye | How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that. |
Medya Türü | Television |
Süre | |
Market | Canada |
Agency | BBDO Canada |
Yaratıcı Yönetmen | Gary Thomas |
Yaratıcı Yönetmen | Peter Ignazi |
Yaratıcı Yönetmen | Carlos Moreno |
Yaratıcı Yönetmen | Andre Arevalo |
Yönetmen | Andre Arevalo |
Yaratıcı Yönetmen Ortağı | David Whiteson |
Yaratıcı Yönetmen Ortağı | Nancy Crimi-Lamanna |
Reklam Yazarı | Nancy Crimi-Lamanna |