SickKids Foundation - "SickKids VS - #10YearChallenge"

Cossette

Cossette Toronto, Canada

Ödüller

5191

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: SickKids Foundation
Ülke: Canada

Reklamcı: SickKids Foundation

Başlık	SickKids VS - #10YearChallenge
Haftanın	Cossette
Kampanya	SickKids VS - #10YearChallenge
Reklamcı	SickKids Foundation
Marka	SickKids Foundation
Posted	Eylül 2019
Sektör	Hospitals, Healthcare facilities & Medical Services
hikaye	Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos.
Medya Türü	Social Media
Süre	92 seconds
Medya Ajansı	OMD
Global Chief Creative Officer	Peter Ignazi
Yaratıcı Yönetmen	Craig McIntosh
Global Chief Creative Officer	Carlos Moreno
Yaratıcı Yönetmen	Jaimes Zentil
Sanat Yönetmeni	Spencer Dingle
Reklam Yazarı	Jordan Hamer
Prodüktör	Erica Metcalfe
Müşteri Direktörü	Daniel Dolan
Senior Vice-President Strategy	Rosie Gentile
Strategy Director	Denika Angelone
Prodüksiyon	Scouts Honour
SVP Strategy Director	Rosie Gentile
Senior Art Director	Andy Ng
Group Account Director	Melissa Levenberg
VP, Business Lead	Tishan Canagasaby
VP, Brand Strategy & Communications	Lori Davison
Director of Integrated Brand Marketing	Kate Torrance
Marketing Manager	Kelly Hanley
Marketing Manager	Jessica Myers
Associate Director	Lisa Charendoff
PR Director	Sandra Chiovitti