| Başlık | Robot |
| Haftanın | BBDO New York |
| Kampanya | Robot |
| Reklamcı | FedEX |
| Marka | FedEx Pack Plus |
| İlk Yayınlanma Tarihi | 2015 |
| Sektör | Postal, Courier & Shipping Services |
| Sonuç | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
| Medya Türü | Radio |
| Süre | |
| Account team | Cailin Gibbons |
| Müşteri Temsilcisi | Katie Gold |
| Yaratıcı Ajans Başkanı | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Yaratıcı Yönetmen | Peter Kain |
| Yaratıcı Yönetmen | Gianfranco Arena |
| Yaratıcı Yönetmen | Grant Smith |
| Yaratıcı Yönetmen | Danilo Boer |
| Reklam Yazarı | Grant Smith |
| Reklam Yazarı | Danilo Boer |
| Prodüktör | Chris Cassar |
| Prodüksiyon Şirketi | Bar1 |
| Yönetmen | Joe Barone |
| Ses Mühendisi | Tim Leitner |
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