MAC/VAL - "Come into the Art"

CLM BBDO

CLM BBDO Boulogne Billancourt, France

Ödüller

7667

Marka: MAC/VAL
Ülke: France

Reklamcı: Musée d'art contemporain du Val-de-Marne

Başlık	Come into the Art
Başlık (ana dil)	Venez prendre l'Art
Haftanın	CLM BBDO
Kampanya	Come into the Art - MAC/VAL
Reklamcı	Musée d'art contemporain du Val-de-Marne
Marka	MAC/VAL
İlk Yayınlanma Tarihi	2005 / 11
Sektör	Museums & Monuments
Slogan	Come into the Art
Slogan (ana dil)	Venez prendre l'Art
felsefe	An amazing and exclusive communication campaign to go with the opening. Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery. At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art. A 45 seconds film directed by Arno Bani has been in accordance with the approach related to the birth of emotion triggered by the contemporary art.
felsefe (ana dil)	Une campagne de communication étonnante et inédite pour accompagner louverture. Conçue par lagence CLM BBDO,la campagne signée « VENEZ PRENDRE LART » invite, par un jeu de mot, le spectateur/visiteur à vivre un moment de plaisir et de découverte. Parallèlement, elle répond à lambition du musée de donner un accès à lensemble des Val-de-Marnais et aux habitants de lIle-de-France à lart contemporain. Un film de 45'' secondes réalisé par Arno Bani, s'inscrit dans une démarche d'impression de l'émotion provoquée par l'art contemporain.
Sorun	The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years. It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest.
Sorun (ana dil)	Louverture du MAC/VAL, musée d'art contemporain du Val-de-Marne, à Vitry, constitue un événement dampleur nationale et internationale, et représente une des plus importantes réalisations en France de ces dernières années. Il a vocation à satisfaire trois engagements majeurs : un engagement culturel, un engagement politique, et une forte mission dintérêt général.
Medya Türü	Television & Cinema
Süre	45 seconds
Market	France
film müziği	Not for Sale
Reklam Sorumlusu	Alexia Fabre
Reklam Sorumlusu	Marie Rotkopf
Yaratıcı Yönetmen	Anne de Maupeou
Yaratıcı Yönetmen	Barka Zerouali
Reklam Yazarı	Frédéric Lutgé
Sanat Yönetmeni	Dimitri Guerassimov
Müşteri Temsilcisi	Pascal Couvry
Müşteri Temsilcisi	Julien Lemoine
Prodüksiyon Şirketi	Wanda Paris
Prodüksiyon Şirketi Prodüktör	Claude Fayole
Yönetmen	Arno Bani
Işık Direktörü /Işık	Dylan Doyle
Şarkıcı	Coco Rosie
Ajans Prodüktörü	Isabelle Baud