| Başlık | Big family |
| Haftanın | Deutsch NY |
| Kampanya | The Last Family Portrait |
| Reklamcı | WATERisLIFE |
| Marka | Water Is Life |
| İlk Yayınlanma Tarihi | 2015 / 4 |
| Sektör | Public Safety, Health & Hygiene |
| Slogan | their first family portrait is probably their last |
| hikaye | Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. |
| felsefe | Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." |
| Medya Türü | Outdoor/Out of Home |
| Yaratıcı Ajans Başkanı | Kerry Keenan |
| Yaratıcı Yönetmen | Menno Kluin |
| Yaratıcı Yönetmen | Julia Neumann |
| Yaratıcı Yönetmen | Frank Cartagena |
| Yaratıcı Yönetmen | Sam Shepherd |
| Sanat Yönetmeni | Brittany Rivera |
| Reklam Yazarı | Kevin Meagher |
| Fotoğrafçı | Neil DaCosta |
| Design Director | Juan Carlos Pagan |
| Tasarımcı | Brian Gartside |
| Retoucher | James Cullinane |
| Director of Integrated Media | Karen Benson |
| Integrated Production | Joe Calabrese |
| Director of Digital Production | Suzanne Molinaro |
| Asst. Digital Producer | Libby Carespodi |
| Basılı Malzeme Prodüktörü | Donald Odell |
| Prodüktör | Joe Pernice |
| Post Producer | Francess Tom-‐Sahr |
| Editör | Eric Grush |
| Editör | Marcus Land |
| Editör | Pete Slife |
| Digital Design | Alex Miller |
| Uygulama Geliştirme | Shane Akins |
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