| Başlık | Bear |
| Haftanın | Carmichael Lynch |
| Kampanya | You Are How You Sleep |
| Reklamcı | Tempur-Pedic North America Inc. |
| Marka | Tempur-Pedic |
| İlk Yayınlanma Tarihi | 2013 / 5 |
| Sektör | Home Furniture |
| Slogan | you are how you sleep |
| hikaye | You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Daha fazla bilgi | http://www.tempurpedic.com/ |
| Prodüksiyon Şirketi | The Directors Bureau |
| Yaratıcı Ajans Başkanı | Dave Damman |
| Yaratıcı Yönetmen | Marty Senn |
| Sanat Yönetmeni | Brad Harrison |
| Sanat Yönetmeni | Doug Pedersen |
| Ajans Prodüktörü | Jon Mielk |
| Müşteri Temsilcisi | Stacy Janicki |
| Müşteri Temsilcisi | Jesse Simon |
| Müşteri Temsilcisi | Sarah Brehm |
| Yönetmen | Mike Mills |
| Editing Şirketi | Rock Paper Scissors |
| Ses Tasarım Şirketi | BWN |
More Work
SEE ALLFridge
- MARKA:
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- HAFTANIN:
- Carmichael Lynch
Leftovers - "We Are All Cheese Heads" Campaign
- MARKA:
- Frigo Cheese Heads
- HAFTANIN:
- Carmichael Lynch
Bean Song
- MARKA:
- Bush's Beans
- HAFTANIN:
- Carmichael Lynch Relate
Fill Up
- MARKA:
- 76
- HAFTANIN:
- Carmichael Lynch
Burrs
- MARKA:
- 76
- HAFTANIN:
- Carmichael Lynch
Beard
- MARKA:
- 76
- HAFTANIN:
- Carmichael Lynch
Twins Way
- MARKA:
- Minnesota Twins
- HAFTANIN:
- Carmichael Lynch
Squad
- MARKA:
- Minnesota Twins
- HAFTANIN:
- Carmichael Lynch
No Hay
- MARKA:
- Minnesota Twins
- HAFTANIN:
- Carmichael Lynch