| Başlık | Desmonda |
| Haftanın | Arnold |
| Kampanya | Women and Smoking - ALF |
| Reklamcı | American Legacy Foundation |
| Marka | Women and Smoking |
| İlk Yayınlanma Tarihi | 2002 / 8 |
| Sektör | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Legacy |
| hikaye | This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon. |
| Medya Türü | Magazine |
| Market | United States |
| Yaratıcı Yönetmen | Ron Lawner |
| Yaratıcı Yönetmen | Pete Favat |
| Yaratıcı Yönetmen | Roger Baldacci |
| Sanat Yönetmeni | Rob Baird |
| Reklam Yazarı | Roger Baldacci |
| Ajans Prodüktörü | Aidan Finnan |
| Ajans Prodüktörü | Clint Ackerman |
| Fotoğrafçı | Richard Avedon |
| Ajans Prodüktörü | Greg Carter |
| Ajans Prodüktörü | Katherine Hennessy |
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