Western Union - "The Race Is On"

DENTSU CREATIVE

DENTSU CREATIVE London, United Kingdom

77544

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Western Union
Ülke: United Kingdom

Reklamcı: Western Union

Başlık	The Race Is On
Haftanın	DENTSU CREATIVE
Kampanya	International Women’s Day 2017
Reklamcı	Western Union
Marka	Western Union
İlk Yayınlanma Tarihi	2017 / 3
Sektör	Banking, Finance, Law & Insurance
hikaye	The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”.
felsefe	mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars
Medya Türü	Television
Süre	60 seconds
Ses Tasarım Şirketi	String and Tins
Müzik	Finger Music
Brand Strategy Director	Michael Abbott
Brand Management/Strategy	Natasha Chatur
Yaratıcı Yönetmen	Angus Macadam
Yaratıcı Yönetmen	Paul Jordan
Yaratıcı Yönetmen	Rich Holmes
Yaratıcı Ekip	Holly Fallows
Yaratıcı Ekip	Charlotte Watmough
Direktör	Louise Lang
Müşteri Direktörü	Zara Gregory
Müşteri Temsilcisi	Henry Carless
Chief Strategy Officer	Chris McKibbin
Strategist	Fiona Lenahan
Ajans Prodüktörü	Alessia Small
Yönetmen	MJ Delaney
Prodüksiyon Şirketi	Moxie Pictures
Prodüksiyon Şirketi Prodüktör	Barry Heaps
Editör	Ben Jordan
Post Prodüksiyon	Jam Post
Görüntü Yönetmeni	Gerardo Madrazo
Editing Şirketi	Work Post