| Başlık | Tipping Point |
| Haftanın | AMV BBDO |
| Kampanya | Tipping Point |
| Reklamcı | Diageo |
| Marka | Guinness |
| İlk Yayınlanma Tarihi | 2007 / 11 |
| Sektör | Beers, Ciders, Lagers |
| Slogan | Good Things Come To Those Who Wait |
| hikaye | Tipping Point shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts. |
| Medya Türü | Television & Cinema |
| Süre | |
| Market | United Kingdom |
| Yönetmen | Nicolai Fuglsig |
| Görüntü Yönetmeni | Ellen Kuras |
| Yaratıcı Ekip | Angus Macadam |
| Yaratıcı Ekip | Paul Jordan |
| Ajans Prodüktörü | Carol Powell |
| Prodüksiyon Şirketi | Morton Jankel Zander (MJZ) |
| Özel Efektler | The Mill London |
| Kompositör | Enrique Granados |
| Prodüksiyon Sorumlusu | Debbie Turner |
| Prodüktör | Nell Jordan |
| Prodüktör | Suza Horvat |
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