| Başlık | Social Media Hell |
| Haftanın | R/GA |
| Kampanya | SXSW |
| Reklamcı | R/GA |
| Marka | R/GA |
| Posted | Ağustos 2011 |
| Sektör | Community Website |
| felsefe | Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell. |
| Medya Türü | İnteraktif |
| Sanat Yönetmeni | Robertino Zambrano |
| Yaratıcı Yönetmen | Andy Clarke |
| Reklam Yazarı | Chapin Clark |
| Reklam Yazarı | Kristen Joy Watts |
| Yaratıcı Yönetmen Ortağı | Mirco Pasqualini |
| Yaratıcı Ajans Başkanı | Nick Law |
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