| Başlık | Love Has No Labels |
| Haftanın | CP+B |
| Kampanya | Love Has No Labels |
| Reklamcı | Ad Council |
| Marka | Love Has No Labels |
| Posted | Mart 2015 |
| Sektör | Racial/Ethnic/Minority/Disability Awareness |
| hikaye | According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias. |
| Sonuç | The video immediately went viral (40 million views in two days). It recently hit 110 million combined views (YouTube+Facebook), becoming the fastest spreading campaign ever and 2nd most viewed and shared PSA in history after just 3 weeks. Over 1.5 billion media impressions in 3 months. Numerous celebrities shared the campaign including the First Lady of the United States, Michelle Obama. Selected as one of the top ten highlights of 10 Years of YouTube. The Ambient Advert titled Love has no labels was done by R/GA New York advertising agency for brand: Ad Council in United States. It was released in the Mar 2015. |
| Medya Türü | Web Film |
| Süre | |
| Editing Şirketi | Brewster Parsons |
| Prodüksiyon Şirketi | Persuade Content |
| Yaratıcı Yönetmen | Chris Northam |
| Prodüktör | Diego de la Maza |
| Prodüktör | Kat Friis |
| Yönetici Direktör | Matthew Alland |
| Digital Producer | Jon Hingston |
| Müşteri Temsilcisi | Becky Smith |
| Müşteri Direktörü | Shawn Zupp |
| Group Executive Creative Director | Nick Law |
| Yönetmen | Danielle Levitt |
| Prodüksiyon Sorumlusu | Edward Grann |
| Prodüksiyon Sorumlusu | Jerry Solomon |
| Görüntü Yönetmeni | Mike Berlucchi |
| Prodüktör | Caleb Omens |
| Prodüktör | Cat Sampson |
| Post Prodüksiyon | Venice |
| Editör | Pedram Torbati |
| Assistant Editor | DJ Cosgrove |
| Renkçi | Louis Mackall |
| Prodüksiyon Şirketi Prodüktör | Zack Whitley |
| Prodüksiyon Sorumlusu | Darcy Parsons |
| Prodüksiyon Sorumlusu | Jason Cohon |
| Mixer | Tom Paolantonio |
| Prodüksiyon Sorumlusu | Susie Boyajan |
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