| Başlık | Secret incest 2 |
| Haftanın | Madame Bovary |
| Kampanya | Les violences sexuelles sur les enfants sont un secret trop bien gardé |
| Reklamcı | Ministères sociaux |
| Marka | Ministères sociaux |
| İlk Yayınlanma Tarihi | 2024 |
| Sektör | Government & Other Authorities |
| hikaye | Every 3 minutes, a child is the victim of incest, rape or sexual assault. This is the figure chosen by the Madame Bovary agency and the DICOM of the French Social Ministries for the secretariat of state for children to create "a shock campaign, to strike a chord with our fellow as the Secretary of State for Children, Charlotte Caubel, put it. Despite recent statements, such violence remains taboo, which means that child victims cannot be heard and listened to. With this nationwide campaign, the government to mobilize the whole of society to put an end to the silence and change the guilt from one side to the other. Madame Bovary called on director Hervé Plumet and Bandits Production to produce this produce this 30s spot, with the support of the Ministry, CIIVISE, associations and institutional associations and institutions. The spot invites everyone to call 119, the emergency number for children in danger. for children in danger. This campaign, relayed by numerous media (Quotidien, TF1, BFM, France Inter...) - On television - In over 4,000 cinemas - Digital, on social networks and replay services - Digital billboards, in transport and shopping malls |
| Sonuç | The campaign generated strong media interest, with more than 185 media coverage. It also triggered conversations within many families, with more than 8 out of 10 French people claiming to have seen the campaign, and more than 4 out of 10 discussing the subject with their loved ones. This had a very tangible impact on people's lives, as 119 - the number for children in danger to which the campaign referred - received 40% more calls during the campaign. It also saw a 20% increase in the number of situations requiring emergency treatment. |
| Medya Türü | Digital Billboard/Poster |
| Süre | |
| Yaratıcı Yönetmen | Pascal Couvry |
| Sanat Yönetmeni | Margot Hoffmann |
| Reklam Yazarı | Julien Auger |
| Director of Strategy | Maxime DROUET |
| Yönetmenlik | Hervé Plumet |
| Müşteri Direktörü | Marine Muller |
| Consulting | Océane Coppin |
| Prodüksiyon Şirketi | Bandits Production |
| Ses Prodüksiyonu | Etienne de Nanteuil |
More Work
SEE ALLC'est un secret
- MARKA:
- Ministères sociaux
- HAFTANIN:
- Madame Bovary
Rester Vivant
- MARKA:
- Sécurité routière
- HAFTANIN:
- Madame Bovary / Babel
C’est trop bon de faire du sport
- MARKA:
- Ministère des Sports
- HAFTANIN:
- BABEL
Si tu conduis, je raccroche
- MARKA:
- Sécurité routière
- HAFTANIN:
- BABEL
Marque de l'État
- MARKA:
- Service d'Information du Gouvernement
- HAFTANIN:
- 4uatre
Trop de vélos
- MARKA:
- Sécurité routière
- HAFTANIN:
- BABEL
Quand vous sortez
- MARKA:
- Sécurité routière
- HAFTANIN:
- BABEL
Quand vous frôlez
- MARKA:
- Sécurité routière
- HAFTANIN:
- BABEL