Başlık | Puzzle 2 |
Haftanın | Leo Burnett Paris |
Kampanya | Puzzle |
Reklamcı | Mimi Foundation |
Marka | Mimi Foundation |
İlk Yayınlanma Tarihi | 2010 / 12 |
Sektör | Charities, Foundations, Volunteers |
Slogan | Let's help cancer sufferers rebuild their image |
felsefe | In order to heighten public awareness, the Foundation has created a number of interactive posters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does. |
Sorun | The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. Its objective : to help patients rebuild their image so as to better copewith their cancer condition. |
Medya Türü | Outdoor/Out of Home |
Sanat İşleri Satın Alma Sorumlusu | Claire Sougy |
Müşteri Temsilcisi | Cécile Balut |
Müşteri Temsilcisi | Jean-Marc Kuentzmann |
Reklam Yazarı | Hadi Hassan-Helou |
Sanat Yönetmeni | gonfond jerome |
Yaratıcı Yönetmen | Guillaume-Ulrich Chifflot |