Transparency International Italia - "Things that disappear"

FCB Milan

FCB Milan Milano, Italy

Ödüller

6140

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Transparency International Italia
Ülke: Italy

Reklamcı: Transparency International

Başlık	Things that disappear
Haftanın	FCB Milan
Kampanya	Anti-corruption - Transparency International
Reklamcı	Transparency International
Marka	Transparency International Italia
İlk Yayınlanma Tarihi	2004 / 12
Ürün	Anti-corruption campaign
Sektör	Institutional/Public Interest/Non-Profit Org.
Slogan	Corruption takes something away from all of us. Sometimes even life.
hikaye	This TV commercial shows images that represent various sectors of our daily life: public roads, transport, buildings, parks and health. Architectural line drawings superimposed over the images continue disappearingsymbolising unrealised projects. Projects that disappear into nothingness.
felsefe	The role of this ad was to inform people of all ages that corruption of any sort affects us all in some way. Victims do exist and they are us. The solution was to approach a complex message in a very simple and user-friendly way using drawings and intimate music (a girl singing without any accompaniment). The final frame shows us explicitly that corruption not only takes something away from all of usbut that something could also be our life.
Sorun	Most people believe that corruption is something that takes place between two people behind closed doors. Something that doesnt affect them. Something far away from them (eg. Enron scandal).
Medya Türü	Television
Süre	30 seconds
Market	Italy
Yaratıcı Yönetmen	Roxanna Bianco
Sanat Yönetmeni	Remo Bonaguro
Müşteri Temsilcisi	Roberta Bortolli
Yönetmen	Federico Brugia
Reklam Yazarı	Laura Colombo
Prodüksiyon Şirketi	The Family
Animasyon Efektleri	Franco Tassi
Sanat Yönetmeni	Paolo Re
Prodüksiyon Sorumlusu	Lorenzo Cefis
Editör	Antonio Civilini
Görüntü Yönetmeni	Mark Patten
Prodüktör	Anna Sica
Location	San Marino
Post Prodüksiyon	You-Are