Başlık | Luca |
Haftanın | MullenLowe Italy |
Kampanya | Luca |
Reklamcı | Coop |
Marka | Coop |
Posted | Ağustos 2002 |
Ürün | Supermarket |
Sektör | Department Stores, Supermarkets |
hikaye | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Aldo Cernuto |
Yaratıcı Yönetmen | Roberto Pizzigoni |
Reklam Yazarı | Dario Alesani |
Sanat Yönetmeni | Umberto Mauri |
Prodüksiyon Şirketi | Film Master |
Yönetmen | Agostino Panini |